It’s Mathieu Fleury as you’ve never seen him before.

The United Way kicks off their latest campaign next Thursday, but in the meantime, the charity has released an online video introducing this year’s co-chairs – Ottawa city councillor Fleury and media co-chair Angie Poirier.




The two get put through their paces by last year’s chair, Max Keeping, literally racing around the office while promoting United way’s message of creating change within the community.

This year’s campaign will have a greater emphasis on social media, and the charity is hoping that their introduction video will go viral, prompting more people to donate to the campaign.