A firestorm of controversy erupted following the unveiling of the name of Ottawa’s franchise in the National Basketball League of Canada.

When the Ottawa TomaHawks name was revealed, it fueled the fire on social media with many on Twitter and Facebook calling it racist.

Team owner, Gus Takkale tells 1310News they didn’t expect the reaction.

“We didn’t expect such a huge…thing that’s happening in social media.”

Takkale tells 1310News, his group spoke to First Nation’s groups and didn’t get any complaints.

But the fury on social media has the franchise going back to the drawing board.

“I’m here to listen to the fans. I’m here to rise to the occasion. I don’t want to blame anybody for this situation. I’m the owner and I will take ownership.” Takkale says.

He says the front office will sit down this afternoon to go through the 600 previous name submissions to find a new name for the franchise.

The team will tip off at Scotiabank Place in November.