Possible branding changes for OC Transpo

OC Transpo has announced that big changes are coming as it rethinks its brand.

The familiar red and white company colours are staying put, but OC Transpo said they could be looking to breathe life back into their brand.

Vincent Patterson, manager of performance and quality management for Transpo, stated that right now they are just sending out feelers to see there are any firms with the necessary related expertise.

Patterson said that with the a new light-rail system and the introduction of smart card technology the face of transit will be changing within the next few years. However he said many branding details are yet to be decided such as, what will the new Light Rail stations look like.