Giving Tuesday aims to shift consumerism to philanthropy
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Giving Tuesday aims to shift consumerism to philanthropy

Last Updated Dec 1, 2015 at 8:53 am EST

OTTAWA — A response to the consumerism of this time of year encourages the online community to support charities and their works at home and around the world.

Giving Tuesday started online, as a reaction to the bombardment of “buy buy buy” messaging. Last year, Giving Tuesday donations worldwide surpassed $45 milllion.

Free the Children is part of the Giving Tuesday movement and this year, will match donations up to $50,000.

“What we do is give gifts that help to transform communities,” Kessa Laxton, spokesperson for Free the Children, told 1310 NEWS. “Anything from school supplies to clean drinking water, healthcare, and more.”

Laxton says the people who work on their projects around the world know how to get the most out of every dollar donated.

A $25 donation buys a bundle of baby chickens that will grow to lay eggs — the start of a sustainable income for a family.

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